ABOUT US
INNertia is a cloud-based CRM and event management platform built for hoteliers. It goes well beyond a typical CRM by combining sales funnel optimization with powerful event and account management tools tailored to the hospitality industry. The platform includes features such as rebooking workflows, LNR contract management, built-in sales guidelines, task list automation, BEO and group resume creation, and more—all designed to reduce duplicate effort, streamline account and event management, and maximize revenue. INNertia provides comprehensive oversight for GMs, and property management companies, empowering them with real-time visibility across sales activity, forecasting, and performance—all through one intuitive system.
INNertia was born from an acute operational pain point: managing sales and event operations across multiple hotel brands without a central, user-friendly system. Facing fractured workflows, redundant reporting, and missed revenue, our founder— a seasoned Director of Sales—teamed up with her sister, a workflow design expert, and a seasoned General Manager to build a smarter solution. The result is INNertia: a robust, sales-first platform that integrates CRM, event, and LNR contract management in a seamless, accessible interface. Starting with sales, INNertia will evolve into a unified platform that will encompass housekeeping, front desk, maintenance, and back-office operations—delivering strategic oversight and efficiency across every level of hotel management.
Our Team
At INNertia, our leadership blends vision, innovation, and operational insight: Nicole serves as CEO, leveraging her expertise as a seasoned Director of Sales overseeing multiple hotel brands to guide the company’s strategic direction and drive revenue-focused growth; Melissa, as Co‑Founder and CTO, leads the creation of our intuitive, user‑centric platform that anticipates hoteliers’ needs; and Alisha, the third Co‑Founder and Chief Product Officer (CPO), brings her deep experience as a General Manager across hotel operations to steer the expansion of INNertia from a sales tool into a comprehensive solution encompassing housekeeping, front desk, maintenance, and administration.
Our Approach
At INNertia, we believe intuitive workflows are the heartbeat of exceptional hospitality. Starting with sales, we streamline every process to eliminate redundancy, capture every revenue opportunity, and simplify tasks for your team. When staff have reliable, seamless tools, intuitive interfaces, and real-time visibility—they feel capable, confident, and connected. Research shows that technology that supports employees effortlessly boosts satisfaction and engagement—leading to lower turnover, increased productivity, and elevated guest experiences that drive loyalty. INNertia isn’t just software—it’s the force powering your momentum, delivering operational harmony and measurable results.